B&B BERLIN SS10_Tradeshow
REEBOK
ENVIRONMENT
COMMUNICATION & PRINT
To celebrate the 20th anniversary of Reebokís iconic basketball sneaker, The Pump, we created a 280sqm stand in Berlinís Templehof airport.
It took the form of a deconstructed sports stadium, set against a
6m high fashion shoot, by David Titlow. Dominating the space, a 9m inflatable dome housed the priceless Pump archive. Inside, classic basketball moments were projected onto the ceiling immersing visitors in the The Pumpís history. With 5000 visitors, over 3 days, it was the most popular stand in the hall. The stand was featured in FRAME magazine.

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