The Lookbook to promote the Fall Winter Men’s Fitness Collection communicated Reebok’s new positioning of being the brand that puts fun back into fitness. Vibrant, masculine images shot by Tom van Schelven capture movement in sequential shots; inspired by Eadweard Muybridge. Premium print finishes: metallic foils, high gloss varnishes and magnetic closures presents the Men’s FW10 Fitness Collection as a credible alternative to its bigger competitors.