Inside Out / Brand identity, naming, copywriting, website
Inside Out teach young people and adults how to improve their emotional, mental and physical health using a combination of mindfulness and yoga.
The founder of Inside Out, Julie Berentsen, believes that how we think and feel inside directly affects how we express ourselves and relate to the world outside.
The name ‘Inside Out’ was chosen as a simple and direct way of explaining the brand ethos to teachers, parents and students.
A bespoke typeface was created to reflect the brand concept.
Real students of Inside Out were shot by photographers Mel Bles and Nicola Levinsky.