Leland Music / Brand identity & website
Leland Music are responsible for some of the UK’s most memorable and award winning advertising and movie soundtracks.
We quickly realised it would be impossible to convey the extent of what Leland do in a single marque or strapline.
The breadth of Leland’s offer became the defining character of the identity. Instead of a single fixed marque, we created an ever changing identity: a blank white box handwritten with a multitude of verbs expressing what they do.
Online, we wanted to immediately convey their straight-forward and personal approach.
A bold opening statement introduces visitors to the scope of their work. The site structure allows instant access to their diverse portfolio of commercials and films, inviting vistors to delve deeper for more detail.