Swissper / Naming, brand identity, website & app
In a post Snowden, post NSA, post Wikileaks world, everyone is beginning to wonder just how private their communication is, and who might be listening in. Swissper was set up to restore the balance of privacy, giving everyday users access to high-level, easy to use encrypted communication services.
A key differentiator for the brand is that its servers are in Switzerland where, unlike other countries, the right to privacy is guaranteed by the Federal Constitution. We felt that this was an incredible asset for the brand and that ‘Swissness’ was something we should really emphasise.
In the process of brainstorming words which conveyed the sharing of secret information ‘Whisper’ emerged and in a eureka moment the name and a new verb was born.
The starting point for Swissper’s identity was its simplest and smallest component; the one thing that all users would interact with – the on-screen app icon.
A key feature of Swissper is the ability to to delete messages after they have been sent. This function, together with elements of the Swiss identity and the widely understood speech bubble were combined to form the icon.
For the word marque, we fully embraced ‘Swissness’ so there could really only be one font choice – Helvetica.
To welcome new users to Swissper we created a short introduction to the app. It’s important that Swissper is perceived as an app for everyone, so to normalise the concept of digital security we gave it a quirky charm and friendly tone.
The design of the icon influenced the visual language used throughout the app.